Provide Individualized Marketing Programs & Travel Planning Resources

Description

Individualized marketing provides resources such as training, trip planning tools, and incentives customized to individual’s needs to promote the use of active and sustainable travel options.
Most effective for new or relocating employees, new residents, and students looking to explore their travel options.

Guidance

The property owner shall implement a community-based social marketing campaign for new residents focused on providing information on the transit, cycling, pedestrians, and other travel options available to them.

Option 1:

Applicant provides travel information in promotional material and resident welcome packages.

Option 2:

Provide all of Option 1 and requesting commitment from residents/employees to try a new mode.

Option 3:

Provide all of Option 2 and conduct at least one outreach event annually and providing additional financial incentives (at least 25% subsidy).

Option 4:

Provide all of Option 3, and enroll residents/employees in a trip tracking application (e.g. Smart Commute Tool), provide ongoing financial incentives (at least 25% subsidy), and join the Smart Commute and/or MyTrip program.

Development Review

The applicant shall indicate if they will offer an Individualized Marketing Program on the TDM Toolkit.
The applicant shall submit proof of correspondence to join the MyTrip or Smart Commute program as a condition of the applicable development agreement and/or through a letter of credit.

Monitoring and Reporting

Submit completed monitoring survey results to the City of Vaughan at the required intervals, indicating which individualized marketing activities have been completed.

York Region Required

Search